With over 1 billion daily users on Facebook, you may want to reconsider using the network for just messaging and interacting with friends and families, and begin to seek ways to boost your income or start a side hustle.
Apart from being a social media network, Facebook is one of the best online advertising tools available for digital businesses. And over time, companies such as ShopClues, have begun to expand their customer base, taking their products across the borders.
However, as much as Facebook appears to be a profitable scheme, there is more to making money on Facebook than marketing and advertising.
Ranging from promoting your products to seeking your post likes, there are several other means of making money off the social media platform, yet without affecting your chatting, posting, and having fun.
Facebook is amongst the largest social media networks in the world. Regardless of what you are selling or your scale of business, Facebook is a place you can make unmarginalized sales and profit.
Facebook is one excellent platform to make money. And the good news is that there are several ways to make money using Facebook. In this article, I have curated a list of ways that you can use Facebook to advertise, market, and promote your business while making money!
Let’s jump right into it!
1. Make money with Facebook Marketplace
Seeing Facebook as a marketplace is one of the easiest ways to earn money on Facebook. Typically, Facebook allows its users to sell their products using a special section of the website.
Over the years since the introduction of this feature, we have seen several cities, communities, towns, and others set up sell/buy pages, or users can search for items using the item’s name, location, or other related categories.
On Facebook, you can post either new or used items for sale, ranging from mobile phones to laptops, cars, furniture, houses, and so on. Safe to say that Facebook can also perform the function of Craigslist.
However, making money with Facebook as a marketplace is not magical. It only requires that you do it the right way by following what works. Below are some helpful tips to use Facebook Marketplace as an income generator.
Pro tips on selling on the Facebook Marketplace effectively:
- Ensure you are using a clear picture of the item put out for sale
- In your marketplace, provide users with details such as the model number of such a product, its present condition, year of use (for used products), and so on.
- Ensure you are selling at the right price.
- Do not trivialize market research! It allows you to be at par with other Facebook users that are selling the same product as yours. Try examining sites like Craiglist and eBay too.
- Be better at your game of negotiation. Potential buyers may appear mean and want to price extremely low.
The Facebook Marketplace is a straightforward way of picking a side hustle. One, it allows you to make money on the platform. Secondly, it will enable you just enough time to attend to other businesses you may be operating.
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2. Use Facebook as a Traffic Source for your Business
Another excellent feature of Facebook is its algorithm. The Facebook algorithm examines all our activities on the platform, including where we visit, the sites we click on, the videos that we watch, and so on. It uses this data to bring related posts and videos to our profile feed.
Similarly, Facebook allows you to connect with persons, organization, and companies of like minds. A lot of people are unaware of this feature; hence they have been unable to harness it.
Now, to make money on the platform, you need to take advantage of this unique algorithm. This time, you are not using Facebook a marketplace; instead, you are making the platform a funnel to your products, service offering or business.
You do this by compelling other users to click on links that direct them to landing pages, e-commerce sites, or any other website that is connected to your digital business.
In the actual sense, people are not on Facebook to buy but to connect, share & have fun. Hence, the preference of two-step marketing (as it is fondly called) to make money off the platform.
This way, you are positioning yourself to get their interest and attention to take them off Facebook, over to your site to buy your product or subscribe to your service.
When they get to your website, you can sell them items or ask them to subscribe to your email list as it applies to your business.
The interesting thing about this is that those who click on your link are interested in what you offer. So, only little needs to be done to win their money completely. When you do Facebook ads, you can set your target audience by interests, demographics, and so on.
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Getting more done with your Facebook Page.
To increase your reach and influence the total number of persons following your link, you need to update your Facebook page as regular as possible. Also, the type of content you post is pivotal to how much money you make in the platform.
Encourage posting strong and compelling copy, sales pitches, engaging contents, creative photos, and some other things related to your business. Basically, the goal is to have engaging content for your business prospects, which will make them want to come back and go through your page. Also, do not sideline the importance of videos and photos.
To get the most out of your pages, do not allow your Facebook page to grow dormant if you are about making money through this route. Facebook users want content that would interest and meet their need; you can offer this on your website or e-commerce store, direct people to it via Facebook, while still making money off the process!
3. Make Money Using Facebook to Generate Leads
This is slightly like the second way of making money from Facebook, as discussed in this article. The only difference is that this method takes more time to actualize.
Every user is a business prospect – a potential customer. However, not every potential customer will be interested in your business or service offerings. The exciting thing about Facebook is that it makes it extremely easy to find these interested persons. But then, to achieve this, you need a Facebook page.
There, as explained in the second method above, you will have to include useful and engaging posts. Also, you will need to add links and click baits to your landing page or website, requesting that users subscribe to your updates or newsletters.
You may also include incentives and special offers, such as free ebooks, special reports, and so on.
Lead generation is exciting and lucrative when done the right way. Facebook remains the leading means of getting people on your email list. From your email list, you can get them to buy from you as much as you want. However, remember that you must engage your subscribers as often as possible, and ensure that you do not bore them with your newsletters.
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4. Take Advantage of Facebook Ads
You can make money on Facebook through Facebook Ads too! The narrative here is spending money to make more money. It is likely that you have seen ads while scrolling through your Facebook news feed, Facebook stories, and other corners of Facebook.
Facebooks ads are the banners and sponsored posts you see either directly in your news feed or at the right side of the page.
The downside to making money on Facebook via Facebook ads is its need for the high skill needed to make Facebook Ads a success. It can also be pricey and may see you spending a lot of money without having anything to show for it.
You need to have in-depth knowledge of advertising on Facebook before delving into it; otherwise, instead of making money, you may wound up losing money.
Nonetheless, it all boils down to promoting yourself or your business by advertising to your potential customers, to either make direct sales or garner influence that can be used to make money.
5. Operate a Facebook Group in Your Niche
Although Facebook groups offer lesser amounts of value if the primary purpose is to make sales, they can still be used to make Facebook users know exactly what you offer, especially if you are into sales of information products.
So, set up a group, garner as many members as possible. Encourage every member to help each other, share ideas, and pitch your intended value once you have established trust with your group members.
Also, most importantly, ensure that you offer premium contents, engaging and useful information, and often, suggest products that solve problems.
Asides this, Facebook groups can also serve as a medium for other activities. For example, peradventure your product is an eBook or course, you can open a group for users who are likely to purchase such products.
Also, if the service you provide is paid to coach, you can make the group serve as the coaching center – like a mastermind group.
6. Sell Affiliate Products
Finally, another way to make money from Facebook is by selling affiliate products – affiliate marketing!
Affiliate marketing is one of the quickest and best ways of starting a digital business. The interesting thing is that Facebook has made it super easy and straightforward to operate.
This is how it works:
- You register for an affiliate program. There are several out there: CJ Affiliate, ClickBank, Amazon, and many more.
- You promote products listed on these websites on your Facebook page.
- You get commission payments when anyone buys the product through your unique link – usually between 5 to 50 percent.
To maximize this money-making scheme on Facebook, I advise that you post regularly, especially to ensure that your audience is always engaged. Apart from bettering the trust base, it increases the tendency of people to buy such products.
7. Enter A Contest
On Facebook, some blogs, companies, and enterprises run routine contests, whether daily, weekly, or monthly. You can earn some money by registering and participating in these contests. Some may be referral contests, while a few may be quizzes, and so on.
What you need to do is to search for them and enter! Same applies for giveaways too. There are some Facebook users that are on the platform solely for giveaways!
The good side of this is that most of these contests are free to enter. Basically, the only requirement is your effort and time. As mentioned, giveaways have varying criteria, depending on the host.
Other Legit Ways to Make Money from Facebook
In the previous section, we discussed the top ways of making money from Facebook. However, there are more to the seven (7) listed above! Just below, I explain a few more ways that you can also use to earn money from the social media network.
- Be a freelance marketer on Facebook
- Become an influencer
- You can sell your Facebook account too
- Create a follow up on Facebook Messenger
- Host a fundraiser
- Sell post likes and shares
- Become a Facebook page manager for local businesses
Final Thoughts
It is quite tricky to make money from Facebook. However, once you know the right process, it should not be a daunting task.
The major trick is to ensure that your audiences are always engaged. This way, you can win many people to your side, and ultimately make pitch your offers.
The truth is anyone can make money from Facebook. The question is, does everyone know how to do so? In this article, I have created a comprehensive note on how to make some cash from Facebook without engaging in scam or any scandalous activities.
By joining groups, running paid adverts, affiliate marketing, interacting with Facebook users, and so on, you can find yourself making a fortune off Facebook within a short while!
