Twitch make money

How To Make Money On Twitch

Twitch is an online video live streaming service licensed and operated by Twitch Interactive, a subsidiary of Amazon, the Parent company. With Twitch, passionate gamers can get premium live video game content, music broadcast, and other sports competitions.

The platform boasts over 4 million broadcasters on a monthly and average daily user of over 17 million gamers streaming content or playing games. With the vast number of users on the gaming platform, each user can cash in on the site and get rewarded for passion earning as much as seven figures annually.

Twitch users can be classed into:

1. Everyday users

2. Twitch Affiliates

3. Twitch Partners

While it is true that your ability to make more on Twitch depends on the type of user you are, you can make the most of being an everyday user.

Interestingly, you don’t have to be an elite user on the site to start earning. With sponsorship, shared ad revenue, subscriptions, and many more, you can earn as much as possible.

How then can you make money on Twitch? Here’s how to do so.

9 Tips About How To Earn Money With Twitch

Before you begin making substantial income on any online platform, you must have put in a lot of work. That is the same with Twitch too. Understand that you must put in a hundred percent of work to get the best results. Having this mindset prepares you ahead.

Noteworthy is that not all users on Twitch aim to use the site as an avenue to make money. Some merely wish to spend time watching or playing their favorite games.

If your goal as a user on the site is to make money, you should graduate from being an everyday user to becoming a Twitch Affiliate.

With time, depending on your level of seriousness about earning a more significant income, you become a Twitch Partner and make more.

The following avenues to make money on the platform are open to all regardless of user type.

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1. Affiliate Links

One of the most known methods of earning on an online platform is to join several affiliate programs. As an affiliate marketer, you market people’s products online on different platforms with the aid of a custom made link that redirects a potential buyer to where the product you promote can be purchased.

Once a purchase is made using your customized link, you receive a fair percentage of the money spent.

On the Twitch Affiliate Program, many users can sign up to market products that interest gamers. Once a purchase is made using a user’s affiliate link from the streamer’s Twitch page, the streamer gets a percentage from the money spent on the original company’s website. Easy right?

As stated at the onset, Twitch is a subsidiary of Amazon. Amazon has the best-known affiliate program globally, making it very easy for Twitch users to work as an Amazon affiliate marketer.

A quick tip before joining the affiliate marketing program on Twitch is to learn to limit affiliate marketing to verified and trustworthy products you use and recommend so as not to lose credibility with your audience.

Also, don’t provide affiliate links for competing brands or products. Choose the best for you and advertise.

2. Selling Of Customized Merchandise

Yet another avenue to earn income on Twitch available to all kinds of users is selling customized merchandise. When you have a broad audience on the platform, you can advertise customized merchandise on the platform, and your audience will patronize you.

To do this, start by setting up an online store and adding the link to your page on Twitch. Next, you need to promote your feed’s link, asking your followers to visit your store. Getting merchandise to promote and sell is not a problem.

You can get your customized merchandise from many short-run manufacturers at cost-effective prices. Promote trusted merchandise on your Twitch page so as not to lose your credibility and fans and ultimately missing out on the opportunity to make money on Twitch.

3. Donations

If you have already made a name for yourself in the Twitch space, an easy way to make money is to seek your followers’ donations. Ask that your followers donate to help you improve your services to them and spend more time providing top-notch entertainment on Twitch.

As an affiliate or partner on Twitch, you have access to mini donations known as bits. Even with an everyday user account on Twitch, you could request donations on your page after setting up a link using a Stripe or Paypal account.

After setting up your preferred payment method, you can proceed to make donation requests on your stream, providing your already set payment details.

Getting your donations through a third-party site like Patreon could make the donation collection process more accessible. However, if you will be using Patreon, you must first create a profile and then link the account to your Twitch page.

While receiving donations may help significantly to boost your income on the Twitch platform, be wary of fraudsters that may make a fake donation on your page and request a chargeback leading to you losing the donation.

Only receive your donation through verified payment methods and report scam accounts to keep Twitch safe for everyone.

4. Brand Sponsorship

Because Twitch is home for passionate and enthusiastic streamers who spend much time on the site, it is ideal for individual brands to meet gamers.

Brands that naturally sell products to gamers can benefit from sponsorship on the Twitch platform. Products such as gaming consoles, phones, and phone accessories, computers, food, drinks, and more can take advantage of sponsorship.

Depending on the company offering partnership, commission may vary.

Note that sponsorship deals are made outside of the platform; hence, it doesn’t count if the Twitch user is an affiliate or a partner. However, brands would instead work with an influential marketer such as a partner or an affiliate that guarantees the brands also make more sales.

All things equal, these types of sponsorship ends in a win-win for the streamer and the brand company. As such, it is rare to see an everyday user on Twitch to get a sponsorship deal.

5. Tournament Winnings 

Suppose you’re an excellent gamer, one way to earn while streaming on Twitch is to enter a tournament and win the tournament alone or in a team. This feature is generally restricted to high-end gamers or, gamers in pro teams.

That way, it may be difficult for newbie gamers to defeat professional players.

Even then, less capable players can join tournaments with GameBattles by MLG or on ESL to earn money.

Before becoming an affiliate on Twitch, a streamer needs to meet the following criteria:

  1. Have an audience of 50 or more followers
  2. Stream nothing less than 8 hours in the previous 30 days
  3. Stream on nothing less seven days during the last 30 days
  4. Get an average of 3 viewers on every stream

Once these criteria are met, a user gets an invitation to become an Affiliate.

After becoming an affiliate, you may be looking to become a partner. There are no particular criteria for selecting partners. In contrast to the affiliates program, the Twitch partnership program is strictly by invitation. Undoubtedly, the Twitch partner status is the top in the tier.

The following income sources are available only to Twitch affiliates and partners:

6. Twitch Subscriptions

Twitch subscriptions are available to both affiliates and partners. As soon as you sign up to become an affiliate or partner, the subscribe button immediately appears on your page. With Twitch subscriptions, you, as a streamer, receive a recurring income.

Your followers can subscribe to your page for $4.99, $9.99, or $24.99 every month. Some Twitch users have hundreds of thousands of followers that subscribe to their channel. The revenue generated is divided equally between the streamer and Twitch.

To fully take advantage of this income source, set alerts that encourage your followers and other gamers to subscribe to your channel.

7. Twitch Bits

As briefly brushed earlier, Twitch bits are mini donations received from viewers using payment methods such as PayPal, Stripe, or Amazon payment. Bits are a kind of virtual currency that can be spent by gamers on their choice gaming sites.

For every Bit spent on Twitch by a gamer, affiliates and partners receive a cent.

A viewer has the right to participate in a chat but must pay to earn this right. When a viewer does this, he is said to cheer. The more he cheers in a chat, the more bits he spends, thereby giving more Twitch bits to the affiliate or partner who owns the channel.

Interestingly, an affiliate or partner can set the number of Bits required to chat on his channel: your house, your rules. While you are at it, set the minimum amount of Bits that can be used to cheer in your channel to avoid gamers that may want to spam your channel.

8. Video Adverts

Once you become a partner on Twitch, you can choose to run advertisements on your stream and determine how long you want the ads to run. Revenue received from ads is shared with Twitch. Amount paid varies depending on the time of the year.

You can be sure that the more money you receive from ads, the more you make on Twitch.

Some gaming companies usually pay more for adverts during holiday seasons or at a product launch. You must note when to offer ad services to your advantage.

If you discover that your followers dislike or find video ads a hassle, you may choose to refrain from using video ads and earn through other sources on the platform.

9. Merchandise Sales

Partners on Twitch can sell merchandise such as games, in-game items, T-shirts, and lots more, giving them a 5% portion of the revenue generated. When a partner plays a game that is to be sold on Twitch, a sales box immediately appears below a viewer’s video screen.

If a viewer purchases the game, the Twitch partner automatically receives 5% of the revenue. Noteworthy is that the sales box appears on the pages of all streamers; however, only Twitch partners get a share of the revenue.

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Some Helpful Tips for Twitch Users

Remember the following while streaming on Twitch:

  1. Twitch is a gaming platform. Even so, your networking and marketing skills might also take you farther than your gaming skills. Your interaction with your audience can help you attract more viewers. If you have not already developed such skills, start now to help you earn big.
  2. Twitch will never request personal details from you; hence be sure not to volunteer personal information to anyone on the platform and receive your payments and donations using verified and safe payment methods only.
  3. Be consistent with your streaming. With regular content on your page, you keep the interests of your fans and viewers aligned with yours.


While the goal is to meet people and connect with others. Making money while having fun is a no brainer. While at it, you need to play safe. As is true for most online platforms, perpetrators use the channels to defraud people of their hard-earned money and even steal their identity.

Whether you are just a passionate gamer who enjoys streaming for fun or looking to earn on Twitch, the above two cents worth can be beneficial. Twitch, earn income, and have fun!

We explain how you can make money, save money and grow money.

Make money: learn how to build wealth and how to earn money from the internet.

Save money: learn how to save money and how to make budget plans.

Grow money: learn how to invest and trade.

Please note that under no circumstances should any information from this blog be used as replacement for professional financial advice.

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